The Designer

Head designer, Honey Hartley is a highly accomplished business woman, fashion designer and well respected educator. In the fashion world, Honey’s self titled label has shown on the runway at both Mercedes Australia Fashion Week and Rosemount Australia Fashion Week, with cutting edge designs. A culmination of critical acclaim from both local and international media led to an invitation to show at New York Fashion Week. Honey credits her ability, to create eclectic, high end womenswear garments and couture pieces, to previous studies in Fashion Design at the prestigious, East Sydney Design Studio.

As a successful Graduate of The Australian Art Directors and Writers Association (AWARD) in Australia, Honey previously worked in the roles of copywriter and art director, for multinational ad agencies in Australia. Her extensive experience involved writing national print, radio and television campaigns for high profile clients, notably : Diet Coke, Lindt Chocolate, Lever Rexona brands, The Commonwealth Bank, Allens Sweets, The Water Board and The Sydney Olympics. Known, for developing strong, original, creatively appealing, conceptual ideas and advertising campaigns, Hartley’s ability to heighten brand awareness, and increase sales, in key market areas is clearly demonstrated.

Collaborating with Jennifer Saunders,  (Absolutely Fabulous, BBC) while developing television scripts for The Commonwealth Bank, at Lintas Advertising, was a memorable experience for Honey. Her ad campaign work has been profiled in Creative Review, London and aired on National television, print and outdoor campaigns in Australia. Advertising and graphic design studies were completed at Award School Sydney, The School of Visual Arts Sydney and included mentoring at the highly acclaimed Campaign Palace in Sydney.

Recent postgraduate studies, include completion of a Masters Degree in Education, with a Specialisation in Gifted Education, from The University of New South Wales coupled with a Graduate Certificate in Gifted Education.

Honey is a passionate educator, with over twenty years experience, working for Sydney Catholic Schools, in Sydney, Australia. As a self confessed workaholic, Honey remains committed to both her passions : Education and Fashion Designing.